The new iPad

First things first, the name. It's the new iPad, or simply the iPad, not the iPad 3, iPad 2S, iPad HD or any other variation on the theme—no more alphanumerics after the product name. Like the car industry, Apple has started peddling its wares by model years. It's a marketing coup for Apple, and their ability to pull it off in the computer industry shows how far they've come in the last five years. 

Like the iPhone 4S, the iPad update mostly focuses on a component level, with only minor external changes being made to the hardware. Obviously, the Retina Display is the headline feature here, being the basis of Apple’s marketing campaign for the new iPad. It brings a resolution of 2048x1536 to the iPad’s 9.7” display, boosting pixel density to an impressive 264 dots per square inch. This isn’t quite as concentrated as the iPhone 4/4S Retina Display, which has a density of 326dpi, but because the viewing distance for a tablet is expected to be greater than a phone, effective pixel density is similar. The highest pixel density we’ve seen in a tablet prior to this is 224, with a brace of Android tablets from ASUS, Acer, Huawei, amongst others, boasting 10.1” WUXGA panels. 

To keep up with the QXGA display, Apple chose to update their A5 SoC to suit the needs of the new device. Called the A5X, the new chip retains the pair of 1GHz ARM Cortex A9 cores from the A5 but features a quad-core replacement for the already potent dual-core PowerVR SGX 543MP2 graphics processor. With the quad-core version, known as the SGX 543MP4, Apple claims that graphics performance has doubled with respect to the SGX 543MP2. Given that SGX 543MP4 is basically the same as SGX 543MP2 except with twice as many execution cores, the claim indicates that Apple kept the GPU clock at 250MHz. SGX 543MP2 was overkill for the iPad 2’s XGA display, but the iPad’s QXGA screen is so vast in terms of pixel count that the more powerful GPU was likely necessary just to drive the display smoothly. In addition to the SoC update, the new iPad got a much-needed bump to 1GB of system RAM.

The increase in number of pixels (and transistors powering the display—one for each RGB subpixel) comes with a corresponding increase in the percentage of light being blocked by the transistors and filaments. Thus, the percentage transparent area for each pixel is lower, necessitating a significantly stronger backlight when pixel density is increased. Between the more power-hungry backlight and the faster SoC, the power consumption of the iPad is significantly greater than it was previously. And so, the 25Wh battery was swapped out for a downright huge 42.5Wh Lithium-polymer pack. That’s well into ultrabook territory as far as battery capacity goes—it’s bigger, actually, than the 35Wh battery in the 11” Macbook Air. Apple claims 10 hours of battery life, identical to the previous WiFi model, relatively impressive given the increases in power consumption.

After the Retina Display, the most important new addition to the new iPad is the availability of LTE as an option, replacing the 3G models from before. Available in both AT&T and Verizon flavours, the LTE models both make use of Qualcomm’s 45nm MDM9600 LTE baseband. MDM9600 has support for UE Category 3 LTE, CDMA2000 1x/EVDO Rev.A (and B), GSM/EDGE, and WCDMA/HSPA+ all the way through DC-HSPA+ 42 Mbps, so it can roam internationally on 3G as well as connect to 3G in areas without LTE coverage. Unfortunately, the new iPad’s release schedule meant that it missed the 28nm shipping window by a couple of months, so we will probably have to wait until the 2013 iPad to see the more efficient MDM9615 modem.

The third major internal upgrade in the new iPad was the camera: in place of the iPad 2’s 720p rear facing camera raided from the iPod touch-parts bin, the iPad gets the huge upgrade to a 5MP camera with a backlit illuminated sensor and an f/2.4 lens. Basically, it uses the iPhone 4 sensor and iPhone 4S optics, so it’s still a parts-bin special, just with significantly better parts.

As before, the iPad is available with either a black or a white bezel, and pricing and storage options have stayed the same. Each step up in storage size costs $100 (so 32GB costs $100, while 64GB goes $200), and the addition of mobile broadband goes for $130. If you do the math and carry the ones properly, you’ll find MSRPs that range from $499 for the basic 16GB WiFi model all the way up to $829 for the 64GB LTE model. I picked up two 16GB WiFi iPads, a white one for me and a black one for a friend, while Anand picked up a black 16GB unit with Verizon LTE.  We rounded out the collection with a black 64GB model on AT&T's LTE network.

Tablet Specification Comparison
  ASUS Transformer Pad Infinity Apple's new iPad (2012) Apple iPad 2 Apple iPad
Dimensions 263 x 180.8 x 8.5mm 241.2 x 185.7 x 9.4mm 241.2 x 185.7 x 8.8mm 243.0 x 190.0 x 13.4mm
Display 10.1-inch 1920 x 1200 Super IPS+ 9.7-inch 2048 x 1536 IPS 9.7-inch 1024 x 768 IPS 9.7-inch 1024 x 768 IPS
Weight 586g 652g (WiFi) 601g (WiFi) 680g (WiFi)

3G/4G LTE—1.5GHz Qualcomm Snapdragon S4 MSM8960 (2 x Krait)

WiFi—1.6GHz NVIDIA Tegra 3 T33 (4 x Cortex A9)

Apple A5X (2 x Cortex A9, PowerVR SGX 543MP4)

1GHz Apple A5 (2 x Cortex A9, PowerVR SGX543MP2) 1GHz Apple A4 (1 x Cortex A8, PowerVR SGX 535)
Connectivity WiFi , Optional 4G LTE WiFi , Optional 4G LTE WiFi , Optional 3G WiFi , Optional 3G
Memory 1GB 1GB 512MB 256MB
Storage 16GB—64GB 16GB—64GB 16GB—64GB 16GB—64GB
Battery 25Whr 42.5Whr 25Whr 25Whr
Pricing $599—$799 est $499—$829 $399, $529 -

So internally, the iPad is definitely a step or two up from the iPad 2, but what about the device hardware? The short version of the story is that iPad hasn’t changed much at all. And by hasn’t changed much at all, I mean that it looks exactly the same as the iPad 2 except that it’s slightly thicker.

New chassis designs involve a lot of effort—between engineering, development, prototyping, tooling, and manufacturing, the entire process requires a lot of time and money. Apple’s design lifespan directly correlates to the maturity of the product line as well as the competitiveness of the market the product is in. With its mobile device lines, the tendency has been to keep a two year design life for established products. As such, the iPad design stays relatively unchanged, with the same design language as the iPad 2. That device had a ground-up design refresh based on the ergonomically-curved design language that debuted with the fourth-generation iPod touch in September 2010. Overall, we were pretty pleased with the form and aesthetics of the iPad 2, so we’re not sorry to see the design stay much the same. 

iPad 2 (left) vs. new iPad (right)

But due to that massive battery, thickness has gone up (by 0.6mm to 9.4mm), and so has weight. At 1.44lbs, the iPad is 0.11lbs heavier than its predecessor (for the WiFi models; the LTE iPad adds 0.12lbs to the outgoing 3G iPad 2’s 1.34lbs). The Retina Display necessitated a faster GPU and a much larger battery to keep performance and battery life similar to the previous level, and you pay for it with a step backwards in terms of form factor. Six-tenths of a millimeter isn’t a lot, but when you consider that the iPad 2 was only 8.8mm thick to begin with, that 0.6mm represents a relatively significant 6.8% increase in thickness. Same goes for the 8.3% weight increase. It’s not a huge deal (after all, we’re talking about fractions of a millimeter and less than 2 ounces of weight), but if you’re familiar with the iPad 2, the additional heft is definitely noticeable. 

Left to Right: iPad 2, new iPad, Transformer Prime

The new iPad (left) vs. the ASUS Transformer Prime (right)

iPad 2 (left) vs. new iPad (right)

It’s a little bit of an unfortunate development, because the thinner and lighter form factor was what differentiated the iPad 2 from the original iPad and made it so much more comfortable to hold. The 2012 iPad is now closer to the original iPad in weight, though it’s still significantly thinner—and still nearly as thin as the 9.3mm thick iPhone 4 and 4S, which is worth mentioning while we’re at it. It’s still definitely a thin device, just not as much as before. 

And I’m not necessarily convinced that it’s a bad thing. The iPad 2, like the fourth generation iPod touch, was at the low end of skinny for me. At some point, a device becomes so thin that it simply is no longer comfortable to hold, and the iPad 2 and iTouch 4 were close to that line for me. The new iPad just backs away from that line slightly, and on a personal level, I think it’s slightly more comfortable to hold. 

From Left to Right: iPad (2010), iPad 2 (2011), iPad (2012)

From Bottom to Top: iPad (2010), iPad 2 (2011), iPad (2012)

However, the weight gain means that the iPad is once again tiring to hold for very long—carrying it with one hand while reading results in more arm fatigue than the iPad 2. The iPad 2 was a significant improvement over the original in this regard particularly, so it’s a a disappointment to see that become an issue once more. 

But taken as a whole, the 2012 iPad hardware is a big step forward. It improves on the two major component issues with the iPad 2—the screen and the camera—without making any major concessions with regards to performance, portability or battery life, as we’ll see. The new iPad is just as usable as its predecessor, it's just better.

Anand and I tag teamed this review. I'm responsible for this section, in addition to the intro, iPhoto, camera and Vivek's impressions sections. The rest is told from Anand's perspective. Hopefully that clears up any confusion as you make it through the review.

Introduction The Display & Retina Enabled Apps
Comments Locked


View All Comments

  • zanon - Wednesday, March 28, 2012 - link

    In the article:
    Alternatively, we're used to a higher resolution enabling us to see more on a screen at one time. In the case of the new iPad, the higher resolution just makes things look sharper.

    The higher resolution does make smaller fonts readable. For something like an SSH session, that really will mean significantly more stuff can be on a screen at once.
  • MobiusStrip - Thursday, March 29, 2012 - link

    A more useful change would be abandoning the ridiculous glossy screens. It's sad that Apple takes its cues from the plastic schlock being peddled at Best Buy, and participates in this fraud of shoving glossy screens down customers' throats.
  • repoman27 - Thursday, March 29, 2012 - link

    The plastic schlock at Best Buy has a glossy plastic film applied to a cheap TN panel. Apple puts a piece of glass in front of their much more expensive IPS panels to protect them. The only way to make that glass (or the glass of the LCD panel itself) matte would be to apply an antiglare plastic film coating to the glass. These films have drawbacks (they block and scatter light making small details and text blurry.) The drawbacks become more exaggerated the farther the front surface of the glass is from the plane of the actual LCD.

    But you're right, it's probably Apple copying the design language of sub $500 laptops in order to somehow defraud the general public and force their customers to buy the products they actually produce.

    And seeing as how this discussion is about the new iPad screen, I'd like to point out that you're complaining about the lack of an antiglare coating on a touchscreen device... Strong work.
  • Sabresiberian - Thursday, March 29, 2012 - link

    How is it fraud? Apple isn't, like, saying their screens are anti-reflective and then giving you totally reflective glossy screens.

    Many people prefer a glossy screen and simply aren't bothered by background reflections.

  • Henk Poley - Monday, April 2, 2012 - link

    Yes, Apple really should use Schott Conturan/Amiran/Mirogard antireflective technology.

    btw, not-glossy does not mean matte. Air is not matte either. Glass can be see-through too ;)
  • Watwatwat - Monday, April 2, 2012 - link

    Nope, steve gibson has tested even using screen protectors on the new ipad vs not, it seems to affect the resolution at that level, matte might not be a good idea at all for high density display.
  • KoolAidMan1 - Thursday, March 29, 2012 - link

    I wasn't initially blown away, but then after a day of using it every other display seemed bad in comparison. It is one of those things you didn't realize was needed until using it, now I want very high DPI in all of my monitors.
  • menting - Wednesday, March 28, 2012 - link

    Is it just me, or do Shadowgun and GTA screenshots look more detailed in Transformer Prime than in the iPad?
  • menting - Wednesday, March 28, 2012 - link

    nm..i just noticed that it's scaled up in new ipad, so it's definitely not as sharp.
    However, how can fps be fairly compared in this case then?
  • TheJian - Wednesday, March 28, 2012 - link

    Basically because of the way Nvidia and Apple approach games so far, you can expect games on Tegra3 to just look better as they seem to aim for more graphics and fewer games (they spend money on fewer projects that produce better results), as opposed to apple who spreads the wealth but just ends up with more cannon fodder if you ask me :) You should get more variety on Apple I'd guess, but a better experience with fewer choices on Tegra3/Android. I like QUALITY over QUANTITY personally and hope Apple leans the way of Nvidia in the future. I would rather have 10 games that I'd play for weeks or months (if I'm playing on my hdtv through one of these I want better water, buildings etc) rather than games I fire up for less than 20 minutes as their just another angry birds variant and arguably useless on your TV.

    I want these devices to KILL the consoles next year and make MS/Nintendo etc give it up in 2015 or whenever the next revs should come. I hope they just realize we won't buy them anymore. DirectX11 on my phone/tablet and probably standard 25x14 resolutions by then (won't all be retina by 2015?) make a console purchase STUPID. This could be the merging of console/pc we need since phones/tablets rev yearly like pc's instead of 10yr console's stuck in stone stagnating gaming. Your phone as a portable console with xbox/ps3/pc gamepad support would be excellent. Pump it out to a monitor and keyboard/mouse setup and you have a notebook replacement too...LOL Now if they'd just put in a few extra cores by then that will disable if on their own screen but turn on when on a larger display like TV/Monitor and we have exactly what we want in both cases :)

    Pipe dreams? Retina is here now, and gamepads sort of. Next stop cores that only turn on depending on display output :) Awesome battery on the road, and great power in the dock at home pushing your 27in monitor. :) The 28nm versions by xmas of everyone's chips should come close to console power or surpass them. Interesting times.

Log in

Don't have an account? Sign up now