This morning Huawei is taking the wraps off of their latest generation flagship smartphone, the Mate 10 series. Powered by subsidiary HiSilicon’s Kirin 970 SoC, the new phones are a mix of something old and something new for the company. With a design that is not simply a carbon copy of the earlier Mate phones but is still very much a traditional smartphone, Huawei’s latest flagships are a mix of old and new; tried and true paired with the cutting edge. It’s an interesting balancing act, and one that, if consumers agree, will further bolster Huawei’s success in the international smartphone market while at the same time pushing a nascent technology to the forefront of the mobile industry.

That technology is, of course, artificial intelligence, which has become the buzzword for the latter half of this decade in the world of technology. Long a lofty goal of computer science – if not perhaps its holy grail – recent advancements in the field have opened the door to new methods and new applications. And while this era of neural networking-driven AI is not by any means producing devices that actually think like a human, even this weak form of AI is, in the right use cases, far more capable than anything that has come before it.

Of course, the usefulness of having neural networking hardware is only as good as the appications that run on it, and in these still-early days of the field, the industry as a whole is trying to figure out what those applications should be. Having a self-driving car or a smart NPC in a video game makes sense, but applying it to a smartphone is confusing at first. Huawei announced that its new Kirin 970 chipset had dedicated silicon for running artificial intelligence networks, and the Mate 10 series is going to be the first device running this chip. Today, they announced the smartphones and unveiled the features.

The Mate 10, Mate 10 Pro, and Mate 10 Porsche Design

The devices themselves are part of Huawei’s yearly cadence with the Mate series. Every year at around this time we see a new smartphone SoC and the first two devices that power it: the Mate and the Mate Pro. Both the hardware and the design are meant to be iterative – Huawei’s HiSilicon division takes the ‘best’ IP available from ARM to develop the processor, and the design team takes cues from the industry as to what will be the next statement in aesthetics.

One of the big trends for 2017 (and moving into 2018) is full-screen display technology. In previous years, manufacturers have often quoted ‘screen-to-body’ ratios in order to show how much of the face of the device is taken up by screen, but it is this year that has started to push the boundaries on this aspect. Arguably devices such as Xiaomi’s MI MIX range were instrumental in pushing this, but the upside is more screen for everyone or the same sized screen in smaller devices. Huawei is pushing the screen with its ‘FullView Display’ (the marketing name for it).

The Mate 10 comes with a 5.9-inch FullView display, using a glass front for the 2560x1440 LCD display, coming in at 499 pixels per inch. Huawei is quoting panels capable of a 1500:1 contrast ratio, while the color space is listed at a less-than-useful metric of 96% NTSC.

The Mate 10 Pro (and Porsche Design) are slightly bigger with their 6.0-inch displays, although this time it comes with an OLED screen at 2160x1080 resolution. This is a lower pixel density (402 ppi) and resolution compared to the regular Mate 10, but is rated at 112% NTSC and 7000:1 contrast. The smaller resolution and use of OLED might also assist in battery life as well, and overall the unit is lighter than the Mate 10.

Neither device goes to the extreme with the display completely covering the front, as it requires certain methods of moving the internals such as the camera (on the bottom on the MI MIX, on the notch on the iPhone X) as well as how to implement fingerprint technology. One of the biggest design deviations for this generation of Mate devices is that the Mate 10 regular edition now has the fingerprint sensor on the front of the phone, rather than the rear. In my eyes this is a pretty big jump, given that the Mate S, the Mate 8 and the Mate 9 regular editions all had fingerprint sensors on the rear. The Mate 10 Pro, by contrast, does keep the sensor on the rear.

This pre-production unit hasn't updated the logo

There is no difference between each of the devices for the SoC inside, with each device getting the full-fat Kirin 970. This means four ARM Cortex A73 cores at 2.36 GHz and four ARM Cortex A53 cores at 1.8 GHz. These are paired with Mali G72 MP12 graphics (at an unstated frequency), the i7 sensor processor, and Huawei’s new Neural Processing Unit, or NPU (more on this later).  All of the units will use Huawei’s latest Category 18 integrated LTE modem, capable of 1.2 Gbps download using 4x4 MIMO on 3-carrier aggregation with 256-QAM. Each device supports dual-SIM LTE concurrently (along with dual-SIM VoLTE), although this limits downloads to Category 16. Uploads are at Category 13.

Only one option for memory and storage is available with the Mate 10, with Huawei settling on 4GB of LPDDR4X DRAM and 64GB of NAND for storage, with microSD card support further augmenting that, though by taking one of the SIM slots. For some reason it says limited to 256GB, though I will ask about the new 400GB microSD cards.

The Mate 10 Pro will be available in 4GB/64GB and 6GB/128GB versions, although the latter will be dependent on region – we are told around 20 countries are on the initial list. The Mate 10 Porsche Design model will be only available in a 6GB/256GB configuration, similar to last year.

All the devices come with the typical dual-band 802.11ac Wi-Fi support, extending to BT4.2, and will include NFC. All three devices use USB Type-C, but only the base model has a headphone jack. Despite the Mate 10 Pro/PD being physically bigger than the standard Mate 10, all three devices use a 4000 mAh battery which is TUV certified for SuperCharge. That in itself is fairly large for a modern flagship, which is perhaps a benefit of only a few smartphone companies now competing in the ‘under 7mm’ metric for thickness. The Huawei devices come in at 8.2mm and 7.9mm for that.

The cameras on all the devices are identical as well, with Huawei further leveraging the Leica band cooperation. The front camera is an 8MP f/2.0 unit, while the rear camera does something a little bit different this time around. The dual camera is vertical, like the Mate 10, but without the extra protective shroud around the lenses. The cameras are similar 12MP RGB and 20MP monochrome, as found on last year’s flagships, although this time they are both f/1.6 and using Leica SUMMILUX-H lenses with AI-powered bokeh. This allows for ‘2x hybrid zoom’ (which we established last year is more like a crop than a zoom), but the phones also have 4-way focus (PDAF, CAF, Laser, Depth) and have a dual LED flash.

Huawei will launch these devices on Android 8, using their custom implementation called EMUI. Last generation was EMUI 5, and this generation will be called EMUI 8. The reason for the jump is two-fold: the number 8 is a highly positive number in Chinese culture, but also it addresses some comments as to why the EMUI numbering system was ‘behind’ the Android version. Huawei intends to keep EMUI’s version number paired with the Android version for the foreseeable future.

Huawei Mate 10 Series
  Mate 10 Mate 10 Pro Mate 10 Porsche Design
SoC HiSilicon Kirin 970

4x Cortex-A53 @ 1.84GHz
4x Cortex-A73 @ 2.36GHz
ARM Mali-G72 MP12 @ ?
Display 5.9-inch 2560x1440
6.0-inch 2160x1080
Dimensions 150.5 x 77.8 x 8.2 mm
186 grams
154.2 x 74.5 x 7.9 mm
178 g
4/6 GB
6 GB
NAND 64 GB (UFS 2.1)
+ microSD
64/128 GB (UFS 2.1) 256 GB (UFS 2.1)
IP Rating IP53 IP67
Battery 4000 mAh (15.28 Wh)
Front Camera 8MP, 1/2.0"
Rear Camera Color: 12MP, 1/1.6
Monochrome: 20MP, f/1.6

PDAF + Laser AF + Contrast AF + Depth,
OIS, HDR, dual-tone LED flash
Modem HiSilicon LTE (Integrated)
2G / 3G / 4G LTE
Category 18/16 Download
Category 13 Upload
SIM Size 2x NanoSIM (dual standby)
Wireless 802.11a/b/g/n/ac, BT 4.2 LE, NFC, IrLED, GPS/Glonass/Galileo/BDS
Connectivity USB 2.0 Type-C, 3.5mm headset
Fingerprint Sensor Front Rear
Launch OS Android 8.0 with EMUI 8.0
Launch Price 699 Euro (4/64) 799 Euro (6/128) 1349 Euro
US Price ~$549-$599 ~$649-$699
Some* fingers

*may be more than some

Pricing for the Mate 10 and Mate 10 Pro is likely to mirror the pricing for last year’s flagships. This means around $549-$599 for the regular edition and $649-$699 for the Pro. Add in another $100 for the higher capacity model, and probably another $250-$400 for the Porsche Design version. (Updated in table)

The Look, The Silicon, & Mate 10 As a Desktop
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  • melgross - Monday, October 16, 2017 - link

    Saturation is affected.
  • Aberamati - Monday, October 16, 2017 - link

    RGBW does affect the grayscale accuracy of the display, since one white pixel is responsible for 4 pixels
  • Valantar - Tuesday, October 17, 2017 - link

    While it might just be a poor implementation, look up any review of the Lenovo Yoga 2 Pro - one of the most prominent RGBW LCD implementations. The white subpixel kills contrast, makes for poor grayscale accuracy, and in general hurts color saturation.
  • Trixanity - Monday, October 16, 2017 - link

    Any word on the camera sensors? Is it the same sensors they've used for a while now?

    Also, interesting that they flipped the fingerprint sensors on the 10 series compared to the 9. The Pro had it on the front then and regular on the back. I wonder what the thought process is.
  • jjj - Monday, October 16, 2017 - link

    AI adjusting the camera settings is a big deal as users are terrible at it.The sensors are pretty great but the users can't use them at full potential and fixing that is a huge deal- not saying that Huawei is there yet as i got no clue how well it works right now.
    Other small things like battery life, keyboard, maybe accidental touch detecting can matter quite a bit.

    You do take a weird position here on AI, you practically ask what is AI good for and than somewhat dismiss it. If you look at the GPU with the same mentality, it's even less of an asset.
    And it's not about only new experiences , it's also about better experiences and using less power for a given task.

    At the end of the day, it is true that the functionality of a smartphone doesn't have much room to evolve, we'll still do a few core things and not much else.That's why it's all about design and display now, that's the low hanging fruit. First smaller bezels and then foldable.
  • Valantar - Tuesday, October 17, 2017 - link

    I understand the article's approach to be more of "what's the point of an AI applying pre-defined, dumb filters" rather than a clear dismissal - a question I find key to this whole thing. Also: what's the difference between this "AI" implementation (that isn't really anything more than a fancy algorithm generated by training a neural network) and the algorithms that generally do this job? Okay, so they can adapt to the subject of your photos, rather than measurements like light and focus distance. But it won't adapt to the user's input over time - like, say, how I prefer noisier flash-free indoor photos to flash-lit ones - which makes this just as dumb and non-intelligent as any other algorithm.
  • FreidoNumeroUno - Saturday, October 21, 2017 - link

    If it deserves being called AI it needs to adapt to the user patterns and experience. To do this, systematic user feedback is necessary.
    Until that point, its a placebo. We don't know the difference. We can only assume there could be some difference.
    To successfully implement AI the language and logic should change. The binary logic of dumb, should be replaced with multi-valent logic like ternary logic and the semiconductor blocks should be replaced with appropriate methods.
    Companies are in advertisement-profit path. This should be changed.
  • Aberamati - Monday, October 16, 2017 - link

    No headphone jack, No expandable storage, smaller, lower resolution PenTile display. Why is that called a Pro? It's worse than the standard model!
    And the cat. 18 LTE is only on the Pro, so you've got it wrong.
  • halcyon - Tuesday, October 17, 2017 - link

    You forgot that only the non-pro RGBW display goes to brught 730 nits. So , the 'pro' display is also dimmer. Huawei tried to handwave through this too, but it is clearly there in thr presentation snd the specs.

    The only thing missing id LPDDR/emmc/UFS lottery, which I am sure Huawei can pull off.
  • Cliff34 - Monday, October 16, 2017 - link

    When I think about AI on the phone, I imagine like an assistant who can remind me when something is due or tell me I got a sms from my wife.

    The problem with AI right now is that it is at its infancy. Who really cares about my phone can find cats in my photos?

    Until someone develop an AI where it can help you do things (instead of you checking on the phone), AI is still more of a marketing fad than anything.

    I remembered ten years ago AR (augmented reality) is all the hype. People were predicting that one day we will have AR everywhere. Ten years later and the only thing AR made a big dent is the mobile Pokémon game.

    Until AI can make our lives easier, I won't be getting hyped having it on my phone.

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